SEO & AEO services · With Moses Azorbo
Build visibility around
the clients you want.
A considered approach to search engine optimisation and answer engine optimisation. Start with what your business needs, then focus the work on the search opportunities that fit.
Discuss your websiteThe starting point
What should search
do for the business?
Perhaps the right buyers aren’t finding the service. Perhaps they arrive but can’t see why it fits. Or perhaps enquiries reach the business and stall there.
Those situations call for different work. The first step is to understand the goal, the evidence already available and where progress appears to stop.
Read why visibility and qualified demand need separate measures.
One service, a shared foundation
SEO and AI search,
with a clear role for each.
Search fundamentals
Make the business easier to find and evaluate.
The SEO work can cover technical access, relevant search intent, service pages and useful supporting content. The scope follows the findings.
- Review how search engines reach and understand the site.
- Connect buyer questions to the pages that answer them.
- Clarify service information, evidence and the next step.
- Review local discovery where a real location matters.
The additional AEO work
Understand how AI answers represent the business.
AEO adds platform-specific checks: which sources can be accessed, whether they appear in answers and whether those answers describe the business accurately.
- Select relevant buyer questions and answer platforms.
- Observe citations across repeated checks.
- Review whether cited sources support the answer.
- Separate mentions, visits and qualified enquiries.
The shared technical and content work is scoped once. Additional AEO work is identified separately within the same engagement. A ranking, citation or recommendation remains a platform decision.
Working together
A practical order of work.
Establish the starting point.
Discuss the website, target buyers and business goal. Review what is known and what needs investigation before recommending a scope.
Agree the work.
Set out priorities, deliverables, responsibilities, timing and fees in a written proposal. Confirm who will implement changes and approve content.
Review what changes.
Compare the work with the agreed baseline. Review discovery signals and qualified enquiries separately, then decide what to continue, adjust or stop.
Is this the right next step?
Fit comes before scope.
A useful starting point when…
You have a defined service and want relevant buyers to find and understand it. You can make website changes, contribute accurate expertise and follow up on enquiries.
Another priority may come first when…
The offer is still unclear, enquiries are going unanswered or the immediate need is sales within days. In those cases, search work may need to wait or support a different priority.
Before we speak
A few useful answers.
Do I need both SEO and AEO?
The scope depends on how your buyers research and what your website already does well. We can begin with the shared search foundations and add platform-specific AEO work where it addresses a relevant question.
Can you promise a top ranking or AI citation?
No. Search and answer platforms decide what appears. The engagement can commit to agreed work, clear evidence and review points; it cannot promise a position or a recommendation.
How are fees and timing decided?
They follow the agreed scope, access needs and implementation responsibilities. You receive a written proposal before commissioned work begins. There is no fixed ranking deadline attached to the service.
What should I bring to the first conversation?
Your website URL, the markets you serve and the business goal you want to discuss are enough to start. Describe what you’ve noticed in your own words; there’s no need to diagnose it first.
The next conversation
Let’s start with
your website.
Tell me the URL, the markets you serve and what you’d like the business to achieve. Describe what you’ve noticed in your own words — there’s no need to diagnose it first.
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