Search visibility is only the beginning.
Rankings, visits and qualified enquiries describe different stages. Separating them helps reveal what actually needs to improve.
Read the noteMoses Azorbo · SEO & AEO consultant
Be found for
what you do best.
I help businesses make their expertise easier to find, understand and choose. My work connects SEO and AI search with the people a business wants to reach.
Clarity before complexity.
SEO & AEO
Consulting
Consulting
About Moses
A clear point of view.
A practical place to start.
I’m Moses Azorbo, a consultant in search engine optimisation (SEO) and answer engine optimisation (AEO).
My starting point is the business behind the website: what it does well, who it serves and what a suitable customer needs to understand before getting in touch.
That gives search work a purpose. Visibility should make a useful business easier to discover and evaluate. The next question is what happens after someone finds it.
How I approach the work
Start with the right question.
01
Understand what matters.
Define the service, the buyer and the outcome worth working towards. A useful enquiry is more specific than a visit.
02
Make the expertise clear.
Give people a clear account of what the business knows, what it offers and why its evidence deserves attention.
03
Follow the evidence.
Look at discovery, enquiries and commercial progress separately. Let the findings determine what needs attention next.
From the blog
One useful idea at a time.
Notes on search, AI answers and the decisions that connect visibility to a business.
Working together
Give search a clear
business purpose.
Explore how SEO and AEO can fit the business you’re building.