Moses AzorboSEO & AI search

Legal · Last updated 27 September 2026

Privacy notice.

This site collects little, and every part of it can be switched off. This notice explains exactly what, why, who else sees it, and how to have it removed.

Who is responsible.

This website is operated by Moses Azorbo, an independent SEO and AEO consultant. For the purposes of data protection law I am the data controller for this site — meaning I decide what is collected here and why. I am established in Nigeria, so the Nigeria Data Protection Act 2023 (NDPA) is the primary law that applies to me. Where a visitor is in the EEA, the UK, or a US state with its own privacy statute, the rights described in Rights by region apply to that visitor as well.

To reach me about anything in this notice, message me on LinkedIn. A direct email address will be published here once it is in place, and this notice will be updated on the same day.

What is collected.

Four things, and nothing else.

Analytics, only if analytics cookies are active

This site uses Google Analytics 4 to count visits and see which pages are read. When it is active it records the pages you view, roughly where you are (country and city, derived from your IP address, which is truncated before storage), your device and browser type, and where you arrived from. It does not record your name, and I cannot use it to identify you personally.

Whether it runs at all depends on your choice and your region — see the cookie notice for the full detail and the controls.

The contact form, only what you type into it

If you use the contact form, I receive the name, email address and message you enter. Nothing is collected from that form unless you fill it in and submit it.

The Meta advertising pixel, only if advertising cookies are active

This site carries Meta's advertising pixel. When it is active it tells Meta that a browser visited a page here, which lets me see whether an advert actually led to a visit, and allows Meta to show related adverts to that browser on Facebook or Instagram. Meta receives your IP address and the page you viewed, and it can match that browser to a Meta account where one exists.

This is meaningfully more intrusive than the analytics above, and I would rather say so than bury it. In the EEA, the UK and Switzerland the pixel script is not loaded at all unless you accept. Everywhere else it is on by default and Decline switches it off and deletes its cookies. The cookie notice sets out the mechanism and its limits.

Server logs, always

This site is hosted by Netlify, which keeps standard server logs — IP address, request time, the page requested, and browser type. These exist so the site can be served securely and so abuse can be identified. They are not used for analytics or marketing, and they are not linked to anything else.

Why, and on what basis.

  • Analytics — to understand which writing is useful and which pages are ignored. Where consent is required (the EEA, the UK, Switzerland) nothing is stored until you accept. Elsewhere this runs on legitimate interest, and you can switch it off at any time.
  • Contact form — to reply to you and, if it goes further, to take the steps you asked for before any agreement. Your message is used to answer you. It is not added to a mailing list, because there is no mailing list.
  • Meta advertising pixel — to measure whether advertising works and to reach comparable people. Consent is the basis in the EEA, UK and Switzerland, where nothing loads until you accept. Elsewhere it runs on legitimate interest until you decline.
  • Server logs — legitimate interest in keeping the site available and secure.

What this does and does not mean, stated plainly. Because the Meta pixel is here, I cannot claim this site builds no profile of you: Meta recognises your browser across every site carrying its pixel, and that is the point of it. What I can tell you is the boundary. Nothing collected here is ever sold or rented. No list is built for anyone else to advertise to. I do not upload email addresses or any contact data to Meta, so a message you send through the contact form is never connected to advertising. And the pixel measures visits to this site only — it tells me nothing about you as an individual, and I see aggregate numbers, not people.

If none of that appeals, Decline removes it entirely and the site works exactly the same.

Who else processes it.

Three companies. The distinction between them matters, so it is drawn explicitly:

  • Google — provides the analytics. Google processes this data in the United States and other countries.
  • Netlify — hosts the site, serves the pages and stores contact-form submissions. Netlify processes this data in the United States.
  • Meta — provides the advertising pixel. Unlike the other two, Meta is not simply acting on my instructions: for its own advertising purposes it is a controller in its own right, and its handling of your data is governed by its own terms rather than mine. Meta processes this data in the United States and elsewhere.

All three are outside Nigeria, so your data crosses a border when you use this site. Each operates under its own published data-processing terms and standard contractual protections for international transfer. Google and Netlify are not permitted to use your data for their own purposes. Meta is the exception, and that is the honest reason the advertising pixel is treated as a separate choice throughout this notice rather than folded in with the rest.

How long it is kept.

  • Analytics — 14 months, then deleted automatically by Google.
  • Contact-form messages — kept while we are in conversation and for up to 24 months afterwards, so I can pick up a thread you started. Ask and I will delete yours sooner.
  • Meta pixel cookies — 3 months on your device. What Meta retains on its own systems is set by Meta's policies, not mine.
  • Server logs — retained by Netlify on its own short operational schedule.

Your rights.

Wherever you are, you can ask me to do any of the following, and I will:

  • tell you what I hold about you, and give you a copy;
  • correct it if it is wrong;
  • delete it;
  • stop using it, or restrict how it is used;
  • object to advertising profiling;
  • withdraw your consent to analytics and advertising — immediately, using cookie settings, with no need to contact me at all.

There is no charge, and I will respond within 30 days. Because this site holds so little, most requests are answered the same week.

Rights by region.

Nigeria

The NDPA gives you the rights listed above. If you believe I have handled your data improperly, you can complain to the Nigeria Data Protection Commission (NDPC).

The EEA, the UK and Switzerland

If you are in one of these, the GDPR or UK GDPR applies to this site’s processing of your data. In addition to the rights above you have the right to data portability, the right to object to processing based on legitimate interest, and the right to lodge a complaint with your national supervisory authority — your local data protection regulator, or the ICO in the United Kingdom. Analytics cookies are not set at all in your region until you accept them.

United States

If you live in a state with its own privacy statute — California, Colorado, Connecticut, Virginia and a growing list of others — choosing Decline in the cookie banner or in cookie settings opts you out of both analytics and advertising, and deletes the cookies already set. Several of those statutes treat advertising cookies like Meta's as a "sale" or "sharing" of personal information even where no money changes hands, so treat Decline as your opt-out from that as well — it is the same single control, and it takes effect immediately.

Changes.

If this notice changes in a way that matters, the date at the top changes with it. The most likely near-term change is the addition of a direct email address.

Moses Azorbo · Independent SEO & AEO consultant · Last updated 27 September 2026.